Search engines like back links, no, sorry they don’t. They thrive on back links.
To get quantity and quality website backlinks takes some careful planning and a fair amount of experience in the field to get the most out of a campaign.
So, if you want to see your website on the first page of the search engine results pages then you need to consider a couple of seriously important things.
It is important to understand that it is not always 100% possible to actually achieve page one without a heck of a lot of work if you’re niche is very competitive. Take a category like ‘weight loss’. It may seem fairly innocuous, but do a google search for those exact words and you will see that there are around 169,000,000 results. That is a heavy target and would require a huge investment to get anywhere near page one.
It is an even greater mountain to climb than if you want to rank high for a highly competitive keyword phrase like ‘cheap web design’ which yields 68,000,000 results.
You see, the more results for a keyword phrase, the harder it will be to get on the first page, because the competition for that particular keyword phrase is really high.
A good place to start is a keyphrase that does not have so many people competing for it and getting ranked high for that. The keyphrase should be consistent with your content and meta tags to get the best out of it. To begin with you can concentrate on getting your home page optimised and links pointing to it so that the results show your home page high up. Later you can do more with pages within the site because they are important too.
You might for instance have a holiday home web design that you want to give you some income. You need to check the competition to find out what keywords they use and then find some others that reflect the area and your property. Use the keywords you discover to point back to different pages of your website.
Targeting several keywords makes a lot of sense because you might end up on the first page of the results for more than one keyword. That means more potential traffic and more potential sales.
The really exciting thing is, that within a few weeks of research and then applying that knowledge to the job of getting your backlinks, you will start to see good improvement on the search engine results for your keywords.
The question is, how do you actually get those backlinks pointing seo link juice straight at your site?
Once you have the best keywords and your pages are optimised, then you can start looking for places to put your keywords as anchor text.
For example, you can write comments on blogs. This is probably the easiest way to start and will count a little towards the end result and it is all work you can do yourself at home or where ever you happen to be.
You would need to write a whole lot of comments to see any real difference though. It may not be worth your time, but then you might enjoy doing that. Your time would probably be better spent passing your preferred keywords to someone with the right knowledge for a faster and more meaningful result.
You can begin to improve website ranking right away.