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The CE Mark Admin team

Still, there is now a need for hardware such as your server and all the computers and other associated equipment, as well as software which has to be kept updated. The most decisive aspect of Online storage space is the protection, which can be endangered in many ways either physically or online from the hazard of viruses or other complications. Once you lose vital information your business could lose its status as well as consumers or clients.

Many companies and businesses employ data migration on a regular basis and rely upon a team of experts who can take care of an online side of their business. Outsourcing to a reputable company will guarantee that info transfer and data storage are in safe hands and protected so that just in case anything happens like a fire or burglary your business will be secure.

The common maintenance as well as a recovery approach will guarantee that everything goes smooth, leaving you free to take care of other aspects of your business.

With Free online storage you can now have all of your important data, business presentations, slideshows etc stored on any of the online storage software that is accessible. This data can then be retrieved from any destination be means of a simple internet connection. Online data storage is useful in a lot of ways. Actually apart from bad internet connection and the software not working form time to time -those are the only downfalls an individual may face when in times of data recovery.

Online storage space allows to store info in all formats and is not reduced to just word documents or PowerPoint presentations. With a remotely situated server it is likely to save all kinds of files and presentations, thereby making it a lot comfortable for a person who is constantly on the ‘Go”. The prospect of the distantly situated server crashing or not working is very uncommon, and erases the motives for carrying any other technical gizmos that assist in data storage.

Having a website can be a very important and cheap way to attract potential customers. Websites are inexpensive and can be very easy to maintain. You should, however, make sure that your website has a good design. If your website looks amateurish, unattractive, or isn’t designed very well it could turn away potential business. This would defeat the purpose of having a website so it is definitely worth the time to get something that you know will draw people in and catch their eye. Don’t over do it though. Sometimes people think that adding cool animations and music to their site will enhance the experience but a lot of times it just ends up irritating your visitors. The best approach is just to think simple, functional, and attractive.

You can either try and build your own website or you can hire a professional to do it. I think it is definitely worth the expense to hire a professional to get the exact look you are wanting. If you want to try it on your own, there is plenty of software out there. There are also some places that have templates that will make it easier to get something made quick and easy. Building the website is just the beginning though.

Once you have a website out there, the next thing is trying to get it found. There are many submission services out there that will help with this. Of course you would want to make sure to add your site to google. Besides search engines, you can also take advantage of link directories. A lot of them have started adding fees, but there are still some that are free. The secret is to get your site out there in as many places as possible. So be sure to submit to every search engine, free directory, or sites similar to yours that will do a link swap.

Try to stay with websites that are related to photography. This will help build your website’s reputation and get it off to a good start. Be sure to make your contact information easy to find. That way once potential clients find your website, they can easily get a hold of you to hire you for your digital photography services.

New cameras and advancements in digital photography are allowing more and more people to open up their own photography business. This is making the field very crowded and making it harder to be found. With a good website and a little manual work you can have an edge on the competition.

Shortcut to important advice about free credit scores – please read the webpage. The time has come when concise information is truly within one click, use this possibility.

One of the best directories is identified as England directory submission and you may have the possibility to assure in that reading the various comments of the earlier clients. The main aim of any directory is to make the access to your own website much easier and available for individuals and in the process of website submission its traffic is usually increased. You should not forget that online businesses succeed only in case they attract the visitors and only when the visitors are interested in this or that business. Usually, the visitors are interested in your website only if it contains the information they require.

If you plan to begin your business online you should create the website as much attractive as it is only probable and the idea of using the submission directory services is a very productive one for your business advertising. In the Internet you will find many companies that are ready to deal with you and to submit your website to Google search engine and later on to the other search engines’ lists also. You may find various types of the directory submission. It may be either manual directory submission or auto directory submission. In spite of the various kinds of services there is only one purpose and this aim is to increase the traffic and keep it on this level as much as possible.

Remember the fact that it is necessary to you to look for the legitimate submission services. Why this is so essential is because if the submission service is not legitimate, you will not see the result and they will not reach the target. The traffic will not be enlarged and you will not see your website on the first page of the lookup engine. As your business and success depend on this very point, take care of this so that to be pleased.

Usually the guideline implies the data about the title and main information you should stick to. The headline should bear the facts about the content of the site including the keywords of the homepage.

There are a lot of directories in web these days, but most of the webmasters do not wish to submit their websites to the total submission directories. There are many people who own the sites and who try to submit their sites to as many directories as they only can. You may hope on that all the directories will supply you with lots of backlinks to your website. But you should keep in mind the fact that not all directories help your site with getting indexation in the search engine. If the directory is not famous you will not get the indexation very quickly. That is why it is advised to use such directories as UK directory submission that is defined as being very famous among the webmasters. The more visitors directory has the more traffic it receives. If there is more traffic, that means the fastest indexation of your listing.

Remember these facts in order to choose the right submission directory and remember that it is necessary to care about the popularity of your website and try the various promotional methods so that to be constantly demanded and to have the success in your business.

What is PageRank?

PageRank is a numeric value that represents how important a page is on the web. Google figures that when one page links to another page, it is effectively casting a vote for the other page. The more votes that are cast for a page, the more important the page must be. Also, the importance of the page that is casting the vote determines how important the vote itself is. Google calculates a page’s importance from the votes cast for it. How important each vote is is taken into account when a page’s PageRank is calculated.
PageRank is Google’s way of deciding a page’s importance. It matters because it is one of the factors that determines a page’s ranking in the search results. It isn’t the only factor that Google uses to rank pages, but it is an important one.

From here on in, we’ll occasionally refer to PageRank as “PR”.

Notes:
Not all links are counted by Google. For instance, they filter out links from known link farms. Some links can cause a site to be penalized by Google. They rightly figure that webmasters cannot control which sites link to their sites, but they can control which sites they link out to. For this reason, links into a site cannot harm the site, but links from a site can be harmful if they link to penalized sites. So be careful which sites you link to. If a site has PR0, it is usually a penalty, and it would be unwise to link to it.

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How is PageRank calculated?

To calculate the PageRank for a page, all of its inbound links are taken into account. These are links from within the site and links from outside the site.

PR(A) = (1-d) + d(PR(t1)/C(t1) + … + PR(tn)/C(tn))

That’s the equation that calculates a page’s PageRank. It’s the original one that was published when PageRank was being developed, and it is probable that Google uses a variation of it but they aren’t telling us what it is. It doesn’t matter though, as this equation is good enough.

In the equation ‘t1 – tn’ are pages linking to page A, ‘C’ is the number of outbound links that a page has and ‘d’ is a damping factor, usually set to 0.85.

We can think of it in a simpler way:-

a page’s PageRank = 0.15 + 0.85 * (a “share” of the PageRank of every page that links to it)

“share” = the linking page’s PageRank divided by the number of outbound links on the page.

A page “votes” an amount of PageRank onto each page that it links to. The amount of PageRank that it has to vote with is a little less than its own PageRank value (its own value * 0.85). This value is shared equally between all the pages that it links to.

From this, we could conclude that a link from a page with PR4 and 5 outbound links is worth more than a link from a page with PR8 and 100 outbound links. The PageRank of a page that links to yours is important but the number of links on that page is also important. The more links there are on a page, the less PageRank value your page will receive from it.

If the PageRank value differences between PR1, PR2,…..PR10 were equal then that conclusion would hold up, but many people believe that the values between PR1 and PR10 (the maximum) are set on a logarithmic scale, and there is very good reason for believing it. Nobody outside Google knows for sure one way or the other, but the chances are high that the scale is logarithmic, or similar. If so, it means that it takes a lot more additional PageRank for a page to move up to the next PageRank level that it did to move up from the previous PageRank level. The result is that it reverses the previous conclusion, so that a link from a PR8 page that has lots of outbound links is worth more than a link from a PR4 page that has only a few outbound links.

Whichever scale Google uses, we can be sure of one thing. A link from another site increases our site’s PageRank. Just remember to avoid links from link farms.

Note that when a page votes its PageRank value to other pages, its own PageRank is not reduced by the value that it is voting. The page doing the voting doesn’t give away its PageRank and end up with nothing. It isn’t a transfer of PageRank. It is simply a vote according to the page’s PageRank value. It’s like a shareholders meeting where each shareholder votes according to the number of shares held, but the shares themselves aren’t given away. Even so, pages do lose some PageRank indirectly, as we’ll see later.

Ok so far? Good. Now we’ll look at how the calculations are actually done.

For a page’s calculation, its existing PageRank (if it has any) is abandoned completely and a fresh calculation is done where the page relies solely on the PageRank “voted” for it by its current inbound links, which may have changed since the last time the page’s PageRank was calculated.

The equation shows clearly how a page’s PageRank is arrived at. But what isn’t immediately obvious is that it can’t work if the calculation is done just once. Suppose we have 2 pages, A and B, which link to each other, and neither have any other links of any kind. This is what happens:-

Step 1: Calculate page A’s PageRank from the value of its inbound links

Page A now has a new PageRank value. The calculation used the value of the inbound link from page B. But page B has an inbound link (from page A) and its new PageRank value hasn’t been worked out yet, so page A’s new PageRank value is based on inaccurate data and can’t be accurate.

Step 2: Calculate page B’s PageRank from the value of its inbound links

Page B now has a new PageRank value, but it can’t be accurate because the calculation used the new PageRank value of the inbound link from page A, which is inaccurate.

It’s a Catch 22 situation. We can’t work out A’s PageRank until we know B’s PageRank, and we can’t work out B’s PageRank until we know A’s PageRank.

Now that both pages have newly calculated PageRank values, can’t we just run the calculations again to arrive at accurate values? No. We can run the calculations again using the new values and the results will be more accurate, but we will always be using inaccurate values for the calculations, so the results will always be inaccurate.

The problem is overcome by repeating the calculations many times. Each time produces slightly more accurate values. In fact, total accuracy can never be achieved because the calculations are always based on inaccurate values. 40 to 50 iterations are sufficient to reach a point where any further iterations wouldn’t produce enough of a change to the values to matter. This is precisiely what Google does at each update, and it’s the reason why the updates take so long.

One thing to bear in mind is that the results we get from the calculations are proportions. The figures must then be set against a scale (known only to Google) to arrive at each page’s actual PageRank. Even so, we can use the calculations to channel the PageRank within a site around its pages so that certain pages receive a higher proportion of it than others.

NOTE:
You may come across explanations of PageRank where the same equation is stated but the result of each iteration of the calculation is added to the page’s existing PageRank. The new value (result + existing PageRank) is then used when sharing PageRank with other pages. These explanations are wrong for the following reasons:-

1. They quote the same, published equation – but then change it

from PR(A) = (1-d) + d(……) to PR(A) = PR(A) + (1-d) + d(……)

It isn’t correct, and it isn’t necessary.

2. We will be looking at how to organize links so that certain pages end up with a larger proportion of the PageRank than others. Adding to the page’s existing PageRank through the iterations produces different proportions than when the equation is used as published. Since the addition is not a part of the published equation, the results are wrong and the proportioning isn’t accurate.

According to the published equation, the page being calculated starts from scratch at each iteration. It relies solely on its inbound links. The ‘add to the existing PageRank’ idea doesn’t do that, so its results are necessarily wrong.

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Internal linking

Fact: A website has a maximum amount of PageRank that is distributed between its pages by internal links.

The maximum PageRank in a site equals the number of pages in the site * 1. The maximum is increased by inbound links from other sites and decreased by outbound links to other sites. We are talking about the overall PageRank in the site and not the PageRank of any individual page. You don’t have to take my word for it. You can reach the same conclusion by using a pencil and paper and the equation.

Fact: The maximum amount of PageRank in a site increases as the number of pages in the site increases.

The more pages that a site has, the more PageRank it has. Again, by using a pencil and paper and the equation, you can come to the same conclusion. Bear in mind that the only pages that count are the ones that Google knows about.

Fact: By linking poorly, it is possible to fail to reach the site’s maximum PageRank, but it is not possible to exceed it.

Poor internal linkages can cause a site to fall short of its maximum but no kind of internal link structure can cause a site to exceed it. The only way to increase the maximum is to add more inbound links and/or increase the number of pages in the site.

Cautions: Whilst I thoroughly recommend creating and adding new pages to increase a site’s total PageRank so that it can be channeled to specific pages, there are certain types of pages that should not be added. These are pages that are all identical or very nearly identical and are known as cookie-cutters. Google considers them to be spam and they can trigger an alarm that causes the pages, and possibly the entire site, to be penalized. Pages full of good content are a must.

What can we do with this ‘overall’ PageRank?

We are going to look at some example calculations to see how a site’s PageRank can be manipulated, but before doing that, I need to point out that a page will be included in the Google index only if one or more pages on the web link to it. That’s according to Google. If a page is not in the Google index, any links from it can’t be included in the calculations.

For the examples, we are going to ignore that fact, mainly because other ‘Pagerank Explained’ type documents ignore it in the calculations, and it might be confusing when comparing documents. The calculator operates in two modes:- Simple and Real. In Simple mode, the calculations assume that all pages are in the Google index, whether or not any other pages link to them. In Real mode the calculations disregard unlinked-to pages. These examples show the results as calculated in Simple mode. pagerank, page rank

Let’s consider a 3 page site (pages A, B and C) with no links coming in from the outside. We will allocate each page an initial PageRank of 1, although it makes no difference whether we start each page with 1, 0 or 99. Apart from a few millionths of a PageRank point, after many iterations the end result is always the same. Starting with 1 requires fewer iterations for the PageRanks to converge to a suitable result than when starting with 0 or any other number. You may want to use a pencil and paper to follow this or you can follow it with the calculator.

The site’s maximum PageRank is the amount of PageRank in the site. In this case, we have 3 pages so the site’s maximum is 3.

At the moment, none of the pages link to any other pages and none link to them. If you make the calculation once for each page, you’ll find that each of them ends up with a PageRank of 0.15. No matter how many iterations you run, each page’s PageRank remains at 0.15. The total PageRank in the site = 0.45, whereas it could be 3. The site is seriously wasting most of its potential PageRank.

Example 1 pagerank, page rank

Now begin again with each page being allocated PR1. Link page A to page B and run the calculations for each page. We end up with:-
Page A = 0.15
Page B = 1
Page C = 0.15

Page A has “voted” for page B and, as a result, page B’s PageRank has increased. This is looking good for page B, but it’s only 1 iteration – we haven’t taken account of the Catch 22 situation. Look at what happens to the figures after more iterations:-

After 100 iterations the figures are:-
Page A = 0.15
Page B = 0.2775
Page C = 0.15

It still looks good for page B but nowhere near as good as it did. These figures are more realistic. The total PageRank in the site is now 0.5775 – slightly better but still only a fraction of what it could be.

NOTE:
Technically, these particular results are incorrect because of the special treatment that Google gives to dangling links, but they serve to demonstrate the simple calculation.

Example 2 pagerank, page rank

Try this linkage. Link all pages to all pages. Each page starts with PR1 again. This produces:-
Page A = 1
Page B = 1
Page C = 1

Now we’ve achieved the maximum. No matter how many iterations are run, each page always ends up with PR1. The same results occur by linking in a loop. E.g. A to B, B to C and C to D. View this in the calculator.

This has demonstrated that, by poor linking, it is quite easy to waste PageRank and by good linking, we can achieve a site’s full potential. But we don’t particularly want all the site’s pages to have an equal share. We want one or more pages to have a larger share at the expense of others. The kinds of pages that we might want to have the larger shares are the index page, hub pages and pages that are optimized for certain search terms. We have only 3 pages, so we’ll channel the PageRank to the index page – page A. It will serve to show the idea of channeling.

Example 3 pagerank, page rank

Now try this. Link page A to both B and C. Also link pages B and C to A. Starting with PR1 all round, after 1 iteration the results are:-
Page A = 1.85
Page B = 0.575
Page C = 0.575

and after 100 iterations, the results are:-
Page A = 1.459459
Page B = 0.7702703
Page C = 0.7702703

In both cases the total PageRank in the site is 3 (the maximum) so none is being wasted. Also in both cases you can see that page A has a much larger proportion of the PageRank than the other 2 pages. This is because pages B and C are passing PageRank to A and not to any other pages. We have channeled a large proportion of the site’s PageRank to where we wanted it.

Example 4 pagerank, page rank

Finally, keep the previous links and add a link from page C to page B. Start again with PR1 all round. After 1 iteration:-
Page A = 1.425
Page B = 1
Page C = 0.575

By comparison to the 1 iteration figures in the previous example, page A has lost some PageRank, page B has gained some and page C stayed the same. Page C now shares its “vote” between A and B. Previously A received all of it. That’s why page A has lost out and why page B has gained. and after 100 iterations:-
Page A = 1.298245
Page B = 0.9999999
Page C = 0.7017543

When the dust has settled, page C has lost a little PageRank because, having now shared its vote between A and B, instead of giving it all to A, A has less to give to C in the A–>C link. So adding an extra link from a page causes the page to lose PageRank indirectly if any of the pages that it links to return the link. If the pages that it links to don’t return the link, then no PageRank loss would have occured. To make it more complicated, if the link is returned even indirectly (via a page that links to a page that links to a page etc), the page will lose a little PageRank. This isn’t really important with internal links, but it does matter when linking to pages outside the site.

Example 5: new pages

Adding new pages to a site is an important way of increasing a site’s total PageRank because each new page will add an average of 1 to the total. Once the new pages have been added, their new PageRank can be channeled to the important pages. We’ll use the calculator to demonstrate these.

Let’s add 3 new pages to Example 3 [view]. Three new pages but they don’t do anything for us yet. The small increase in the Total, and the new pages’ 0.15, are unrealistic as we shall see. So let’s link them into the site.

Link each of the new pages to the important page, page A [view]. Notice that the Total PageRank has doubled, from 3 (without the new pages) to 6. Notice also that page A’s PageRank has almost doubled.

There is one thing wrong with this model. The new pages are orphans. They wouldn’t get into Google’s index, so they wouldn’t add any PageRank to the site and they wouldn’t pass any PageRank to page A. They each need to be linked to from at least one other page. If page A is the important page, the best page to put the links on is, surprisingly, page A [view]. You can play around with the links but, from page A’s point of view, there isn’t a better place for them.

It is not a good idea for one page to link to a large number of pages so, if you are adding many new pages, spread the links around. The chances are that there is more than one important page in a site, so it is usually suitable to spread the links to and from the new pages. You can use the calculator to experiment with mini-models of a site to find the best links that produce the best results for its important pages.

Examples summary

You can see that, by organising the internal links, it is possible to channel a site’s PageRank to selected pages. Internal links can be arranged to suit a site’s PageRank needs, but it is only useful if Google knows about the pages, so do try to ensure that Google spiders them.

Inbound and Outbound links

Examples of these could be given but it is probably clearer to read about them (below) and to ‘play’ with them in the calculator.

Questions

When a page has several links to another page, are all the links counted?

E.g. if page A links once to page B and 3 times to page C, does page C receive 3/4 of page A’s shareable PageRank?

The PageRank concept is that a page casts votes for one or more other pages. Nothing is said in the original PageRank document about a page casting more than one vote for a single page. The idea seems to be against the PageRank concept and would certainly be open to manipulation by unrealistically proportioning votes for target pages. E.g. if an outbound link, or a link to an unimportant page, is necessary, add a bunch of links to an important page to minimize the effect.

Since we are unlikely to get a definitive answer from Google, it is reasonable to assume that a page can cast only one vote for another page, and that additional votes for the same page are not counted.

When a page links to itself, is the link counted?

Again, the concept is that pages cast votes for other pages. Nothing is said in the original document about pages casting votes for themselves. The idea seems to be against the concept and, also, it would be another way to manipulate the results. So, for those reasons, it is reasonable to assume that a page can’t vote for itself, and that such links are not counted.

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Dangling links
pagerank, page rank “Dangling links are simply links that point to any page with no outgoing links. They affect the model because it is not clear where their weight should be distributed, and there are a large number of them. Often these dangling links are simply pages that we have not downloaded yet……….Because dangling links do not affect the ranking of any other page directly, we simply remove them from the system until all the PageRanks are calculated. After all the PageRanks are calculated they can be added back in without affecting things significantly.” – extract from the original PageRank paper by Google’s founders, Sergey Brin and Lawrence Page.

A dangling link is a link to a page that has no links going from it, or a link to a page that Google hasn’t indexed. In both cases Google removes the links shortly after the start of the calculations and reinstates them shortly before the calculations are finished. In this way, their effect on the PageRank of other pages in minimal.

The results shown in Example 1 (right diag.) are wrong because page B has no links going from it, and so the link from page A to page B is dangling and would be removed from the calculations. The results of the calculations would show all three pages as having 0.15.

It may suit site functionality to link to pages that have no links going from them without losing any PageRank from the other pages but it would be waste of potential PageRank. Take a look at this example. The site’s potential is 5 because it has 5 pages, but without page E linked in, the site only has 4.15.

Link page A to page E and click Calculate. Notice that the site’s total has gone down very significantly. But, because the new link is dangling and would be removed from the calculations, we can ignore the new total and assume the previous 4.15 to be true. That’s the effect of functionally useful, dangling links in the site. There’s no overall PageRank loss.

However, some of the site’s potential total is still being wasted, so link Page E back to Page A and click Calculate. Now we have the maximum PageRank that is possible with 5 pages. Nothing is being wasted.

Although it may be functionally good to link to pages within the site without those pages linking out again, it is bad for PageRank. It is pointless wasting PageRank unnecessarily, so always make sure that every page in the site links out to at least one other page in the site.

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Inbound links

Inbound links (links into the site from the outside) are one way to increase a site’s total PageRank. The other is to add more pages. Where the links come from doesn’t matter. Google recognizes that a webmaster has no control over other sites linking into a site, and so sites are not penalized because of where the links come from. There is an exception to this rule but it is rare and doesn’t concern this article. It isn’t something that a webmaster can accidentally do.

The linking page’s PageRank is important, but so is the number of links going from that page. For instance, if you are the only link from a page that has a lowly PR2, you will receive an injection of 0.15 + 0.85(2/1) = 1.85 into your site, whereas a link from a PR8 page that has another 99 links from it will increase your site’s PageRank by 0.15 + 0.85(7/100) = 0.2095. Clearly, the PR2 link is much better – or is it? See here for a probable reason why this is not the case.

Once the PageRank is injected into your site, the calculations are done again and each page’s PageRank is changed. Depending on the internal link structure, some pages’ PageRank is increased, some are unchanged but no pages lose any PageRank.

It is beneficial to have the inbound links coming to the pages to which you are channeling your PageRank. A PageRank injection to any other page will be spread around the site through the internal links. The important pages will receive an increase, but not as much of an increase as when they are linked to directly. The page that receives the inbound link, makes the biggest gain.

It is easy to think of our site as being a small, self-contained network of pages. When we do the PageRank calculations we are dealing with our small network. If we make a link to another site, we lose some of our network’s PageRank, and if we receive a link, our network’s PageRank is added to. But it isn’t like that. For the PageRank calculations, there is only one network – every page that Google has in its index. Each iteration of the calculation is done on the entire network and not on individual websites.

Because the entire network is interlinked, and every link and every page plays its part in each iteration of the calculations, it is impossible for us to calculate the effect of inbound links to our site with any realistic accuracy.

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Outbound links

Outbound links are a drain on a site’s total PageRank. They leak PageRank. To counter the drain, try to ensure that the links are reciprocated. Because of the PageRank of the pages at each end of an external link, and the number of links out from those pages, reciprocal links can gain or lose PageRank. You need to take care when choosing where to exchange links.

When PageRank leaks from a site via a link to another site, all the pages in the internal link structure are affected. (This doesn’t always show after just 1 iteration). The page that you link out from makes a difference to which pages suffer the most loss. Without a program to perform the calculations on specific link structures, it is difficult to decide on the right page to link out from, but the generalization is to link from the one with the lowest PageRank.

Many websites need to contain some outbound links that are nothing to do with PageRank. Unfortunately, all ‘normal’ outbound links leak PageRank. But there are ‘abnormal’ ways of linking to other sites that don’t result in leaks. PageRank is leaked when Google recognizes a link to another site. The answer is to use links that Google doesn’t recognize or count. These include form actions and links contained in javascript code.

Form actions
A form’s ‘action’ attribute does not need to be the url of a form parsing script. It can point to any html page on any site. Try it.

Example:

Click here

To be really sneaky, the action attribute could be in some javascript code rather than in the form tag, and the javascript code could be loaded from a ‘js’ file stored in a directory that is barred to Google’s spider by the robots.txt file.

Javascript
Example: Click here

Like the form action, it is sneaky to load the javascript code, which contains the urls, from a seperate ‘js’ file, and sneakier still if the file is stored in a directory that is barred to googlebot by the robots.txt file.

The “rel” attribute
As of 18th January 2005, Google, together with other search engines, is recognising a new attribute to the anchor tag. The attribute is “rel”, and it is used as follows:-

link text

The attribute tells Google to ignore the link completely. The link won’t help the target page’s PageRank, and it won’t help its rankings. It is as though the link doesn’t exist. With this attribute, there is no longer any need for javascript, forms, or any other method of hiding links from Google.

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So how much additional PageRank do we need to move up the toolbar?
First, let me explain in more detail why the values shown in the Google toolbar are not the actual PageRank figures. According to the equation, and to the creators of Google, the billions of pages on the web average out to a PageRank of 1.0 per page. So the total PageRank on the web is equal to the number of pages on the web * 1, which equals a lot of PageRank spread around the web.

The Google toolbar range is from 1 to 10. (They sometimes show 0, but that figure isn’t believed to be a PageRank calculation result). What Google does is divide the full range of actual PageRanks on the web into 10 parts – each part is represented by a value as shown in the toolbar. So the toolbar values only show what part of the overall range a page’s PageRank is in, and not the actual PageRank itself. The numbers in the toolbar are just labels.

Whether or not the overall range is divided into 10 equal parts is a matter for debate – Google aren’t saying. But because it is much harder to move up a toolbar point at the higher end than it is at the lower end, many people (including me) believe that the divisions are based on a logarithmic scale, or something very similar, rather than the equal divisions of a linear scale.

Let’s assume that it is a logarithmic, base 10 scale, and that it takes 10 properly linked new pages to move a site’s important page up 1 toolbar point. It will take 100 new pages to move it up another point, 1000 new pages to move it up one more, 10,000 to the next, and so on. That’s why moving up at the lower end is much easier that at the higher end.

In reality, the base is unlikely to be 10. Some people think it is around the 5 or 6 mark, and maybe even less. Even so, it still gets progressively harder to move up a toolbar point at the higher end of the scale.

Note that as the number of pages on the web increases, so does the total PageRank on the web, and as the total PageRank increases, the positions of the divisions in the overall scale must change. As a result, some pages drop a toolbar point for no ‘apparent’ reason. If the page’s actual PageRank was only just above a division in the scale, the addition of new pages to the web would cause the division to move up slightly and the page would end up just below the division. Google’s index is always increasing and they re-evaluate each of the pages on more or less a monthly basis. It’s known as the “Google dance”. When the dance is over, some pages will have dropped a toolbar point. A number of new pages might be all that is needed to get the point back after the next dance.

The toolbar value is a good indicator of a page’s PageRank but it only indicates that a page is in a certain range of the overall scale. One PR5 page could be just above the PR5 division and another PR5 page could be just below the PR6 division – almost a whole division (toolbar point) between them.

[TOP]

Tips
Domain names and Filenames

To a spider, www.domain.com/, domain.com/, www.domain.com/index.html and domain.com/index.html are different urls and, therefore, different pages. Surfers arrive at the site’s home page whichever of the urls are used, but spiders see them as individual urls, and it makes a difference when working out the PageRank. It is better to standardize the url you use for the site’s home page. Otherwise each url can end up with a different PageRank, whereas all of it should have gone to just one url.

If you think about it, how can a spider know the filename of the page that it gets back when requesting www.domain.com/ ? It can’t. The filename could be index.html, index.htm, index.php, default.html, etc. The spider doesn’t know. If you link to index.html within the site, the spider could compare the 2 pages but that seems unlikely. So they are 2 urls and each receives PageRank from inbound links. Standardizing the home page’s url ensures that the Pagerank it is due isn’t shared with ghost urls.

Example: Go to my UK Holidays and UK Holiday Accommodation site – how’s that for a nice piece of link text . Notice that the url in the browser’s address bar contains “www.”. If you have the Google Toolbar installed, you will see that the page has PR5. Now remove the “www.” part of the url and get the page again. This time it has PR1, and yet they are the same page. Actually, the PageRank is for the unseen frameset page.

When this article was first written, the non-www URL had PR4 due to using different versions of the link URLs within the site. It had the effect of sharing the page’s PageRank between the 2 pages (the 2 versions) and, therefore, between the 2 sites. That’s not the best way to do it. Since then, I’ve tidied up the internal linkages and got the non-www version down to PR1 so that the PageRank within the site mostly stays in the “www.” version, but there must be a site somewhere that links to it without the “www.” that’s causing the PR1.

Imagine the page, www.domain.com/index.html. The index page contains links to several relative urls; e.g. products.html and details.html. The spider sees those urls as www.domain.com/products.html and www.domain.com/details.html. Now let’s add an absolute url for another page, only this time we’ll leave out the “www.” part – domain.com/anotherpage.html. This page links back to the index.html page, so the spider sees the index pages as domain.com/index.html. Although it’s the same index page as the first one, to a spider, it is a different page because it’s on a different domain. Now look what happens. Each of the relative urls on the index page is also different because it belongs to the domain.com/ domain. Consequently, the link stucture is wasting a site’s potential PageRank by spreading it between ghost pages.

Adding new pages

There is a possible negative effect of adding new pages. Take a perfectly normal site. It has some inbound links from other sites and its pages have some PageRank. Then a new page is added to the site and is linked to from one or more of the existing pages. The new page will, of course, aquire PageRank from the site’s existing pages. The effect is that, whilst the total PageRank in the site is increased, one or more of the existing pages will suffer a PageRank loss due to the new page making gains. Up to a point, the more new pages that are added, the greater is the loss to the existing pages. With large sites, this effect is unlikely to be noticed but, with smaller ones, it probably would.

So, although adding new pages does increase the total PageRank within the site, some of the site’s pages will lose PageRank as a result. The answer is to link new pages is such a way within the site that the important pages don’t suffer, or add sufficient new pages to make up for the effect (that can sometimes mean adding a large number of new pages), or better still, get some more inbound links.

1:1 traffic exchange

free website traffic

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You have a choice of the way you can use FTS, one of them costs nothing and is a fairly passive form of marketing through articles containing a couple of backlinks posted on up to 30 blogs.

Another much more aggressive way of climbing the serps mountain is to use their push strategy. The push strategy allows you to accumulate great numbers of backlinks far quickly than possible through the free system. It would certainly not seem natural in the same way to the search engines but where there is a need for a full blast back-link campaign and time is pressing then it works better than the normal system.

I still intend to use the free system or if I have signed up for the pro version then a month or two using the upgraded article marketing with more backlinks in more blogs. FTS still allows people to use their network of blogs free of charge if you wish and I will certainly do that for my own use to top up my existing backlinks when I have nothing else to do.

The free system still allows webmasters to enjoy the paid seo push but at a higher price than if you have paid to be pro. This is very fair as for instance if i wanted a double push of 5 articles, it would cost me 15 dollars extra on the free system. Not too much extra, but if I wanted a huge campaign of blog posts, blog comments and forum profiles then it would certainly pay me to go pro. The difference in the cost would cover my membership.

If I suddenly had 497 dollars, it would be money well spent to be permanently pro…this is the price of lifetime membership and access to all the best prices.

marketing in portugal is the same as anywhere else but the need for English seo guys is relatively small so I need to reach out to a bigger audience. It is one of the hardest things to do, but who knows? With the aid of my new knowledge and FTS, there is no limit to what I can accomplish with a little money invested in the right places.

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That would make good sense, but then nobody seems to know for sure if Google classes a link from a sub-domain to a main domain as an external link.
External links have more weight with respect to search engines than internal links do. Naturally, well structured links with good anchor text in all internal links will help a tiny bit but, well structured in-coming links with well chosen anchor text help much more.

But how do the search engines class sub-domains.

This web design and seo website is a sub-domain of a personal blog about life on the Silver Coast. The personal blog has been left almost dormant for quite a few months and yet overnight it acquired PR2. The web design sub domain is being worked on and built up with articles and backlinks and at exactly the same time acquired the same PR overnight.

Is that a coincidence? It is difficult to argue with the facts here that seemingly Google upgraded a sub-domain due to the work being done on it, and as an extra reward it also upgraded the main domain. There has been no backlink work done with the main domain and no articles published since the middle of December, and that was the only one for several weeks.

This assumption inevitable leads to an anomaly which is that the web design for holiday homes sub-domain on the same site has acquired no PR.
There has been a fair amount of backlink work done on this sub-domain but the critical factor is possibly that the age of this particular sub-domain is only about eight weeks.

So what is going on here? Is the work on the PR2 sub-domain being mirrored by Google in the main domain and the other sub-domain being ignored for being to young? Or is it all just a coincidence? Does anybody actually know how Google accounts for things like this?
Another part of the equation is simply that perhaps the successful sub-domain has more and better quality backlinks at the moment than the other one.

It would be terrific to have the belief, that Google is rewarding the efforts to market the sub-domain, but the question of how long it should take to get ranking on the other sub-domain will hold another part of the answer.

The only thing that is well-known is that in Direct Hit, the success of your site nearly completely depends on how many clicks your listing attracts. Since this search engine delivers results to MSN and several other clients, knowing the basics of click popularity is vital to every SEO.

Just what part click popularity plays in the algorithms of Yahoo, Altavista and FAST is much harder to say. It does have some effect, but search engine optimization experts disagree over whether that effect is a minor or a major one.

So, if you are reading this article because you want to fare better at Direct Hit, then by all means use the tricks listed below. But if you’re more interested in Yahoo, AV or FAST, my opinion is that the reward from your efforts to improve the click popularity of your site might not be big enough to make the job worth your while.

In order for this article to make sense, you must be able to understand what the term “click popularity” means. Thus, before you begin, please take the time to learn a little about the way click popularity works before reading any further. Of course, if you’re already familiar with the term, you may simply continue reading this article instead.
Ethical ways to improve your search engine ranking

In order to make their click popularity algorithms work, search engines need to be able to identify individual users. If they can’t tell visitors apart, they won’t be able to properly follow what they do and the whole system will collapse.

The two most common methods used to track user behavior are cookies and IP addresses. Most search engines use both of them for maximum accuracy, but some rely solely on IP-based tracking. With these tools not only can they make sure they get the data they want, but they can also weed out any attempts to manipulate the system. However, later we’ll discover that when there’s a will, there’s a way.

The first thing you should do is to make sure that all of the title and META description tags you use accurately represent the contents of the pages they are on. They should also be otherwise “human-friendly” and tuned to attract as many clicks as possible.

Even if you’re not interested in boosting your click popularity, spending some time on ensuring that your META descriptions and titles are in order is a good move. The better your pages look in the search results, the more clicks they will draw and the more traffic your site will get.

Your site should also of course look good and offer content that is relevant to the search so that users will stick around once they have arrived to it. However, the most important thing is that your pages have to load up fast. Most people are still using slow dial-up Internet connections and have very limited patience. If your page does not appear quickly, they’ll use the “Back” button to return to the search results and find another site. Because click popularity SE’s measure the time users spend on the sites they visit, having your visitors “backing out” on you will seriously damage your ranking.
Bending the rules a bit

Now, ensuring that your site looks good in the search results, loads up fast and is otherwise an excellent place to visit is not manipulation, spam or unethical in any way. However, most of the other things you can do to get a better ranking in a system that uses click popularity are. So, if you feel that you don’t want to engage in such activity, I recommend that you stop reading at this point.

Those who wish to continue reading should also note that when you’re doing something the search engine feels is unacceptable, you’re taking the risk of being banned from said engine. To put it bluntly, if you can’t do the time, don’t do the crime.

Now that we have set things straight, let us venture into the dark side. After your page has been accepted into the index of the click popularity search engine, go visit it. Do a couple of casual searches, visit some of the sites for a few of minutes and then come back.

Next, search for your page by using the keyphrase you are trying to get a top ten ranking on. Keep digging until you find your page and then click on its listing to get to your site. When you’ve arrived there, close the browser window and do not visit the search engine at least for an hour or so.

Because your IP address has been logged, do not try to repeat this process until a couple days have passed. Before doing it again, you should also clear out any cookies the search engine might have installed to your system. In Internet Explorer 5, this can be done by clicking Tools -> Internet Options -> Settings -> View Files and deleting all of the files in that folder.

Notice that cookies are also commonly used to store other information, such as passwords and user ID’s of online discussion forums and such. That is why I recommend that you do not attempt playing with these things unless you know what you’re doing and have written all of your user ID’s and passwords down somewhere or remember them.

Naturally, at the rate of one click every two days it might take your page quite a while to get to the top. So, if you happen to have friends, relatives or other acquaintances that have their own computers and are willing to help you, you can instruct them to follow the above instructions and give your page(s) a click every now and then. Just as long as you are using different computers at different locations and remember to clear your cookies, it’s very unlikely that someone at the search engine would notice what you’re doing.
Playing hardball

Clicking your own listing and having your friends help you may not be entirely honest, but it isn’t a very serious offense either. Too bad that because you have to keep a long waiting period in between clicks, boosting your ranking in that way is a long and frustrating process. There are easier ways than that, but they’re more risky as well.

One of these faster methods is using non-transparent proxy servers that are open to the public. They will mask your IP-address, which fools the search engine into thinking that you’re someone else than you really are, just as long as you remember to delete any cookies possibly used by the SE and change the proxy server in between clicks.

While the risk of being caught for doing so is minimal, the legality of using proxies without the permission of their owners is unclear and thus I’m not going to discuss this method any further. If you’re interested in it, here is a list of open proxy servers.

A second way that some have used, or at least attempted to use to improve their ranking in search engines that use click popularity is preventing users from using the “Back” button in their browsers.

While this may work, it is a medicine that tends to cure the disease but kill the patient in the process. You might be more successful in search engines that use click popularity and get a few additional visitors because of it, but your overall traffic will decline because this “feature” will annoy people and drive them off your pages. Take my advice and leave the Back button alone.
In conclusion

If you want to play nice, you can get fairly good results just by tuning your site and your descriptions a bit. It won’t produce fast results, but over time it is the most effective way to improve your search engine ranking.

Those who wish to conquer the top spots promptly and aren’t worried about ethical questions or the possibility of being banned might want to look into proxy servers and other ways of artificially inflating click popularity.

However, they should also remember not to get carried away with their “spamming” methods. If a search result normally receives one click per day and suddenly that figure jumps into 10 000 per day, it is the equivalent of calling the SE and begging them to remove your site from the database.

1:1 traffic exchange
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Even so, a listing at Yahoo continues to be worth all the trouble and money it may take to achieve one. Not only does an Yahoo listing drive highly targeted traffic to your site, but it will also boost your link popularity and Google PageRank.

What is Yahoo?

To define it in one word, Yahoo is a directory. A brief explanation on what directories are and how to submit to them can be found in “Boost your traffic with website directories”. If you’ve already read that piece, feel free to move on. However, if you haven’t, I strongly recommend that you take a look at it now.

As implied above, Yahoo uses a directory structure to classify the sites listed in it. It is run by a group of hired editors who review submissions, process requests to change the way a site is listed and handle other issues involved in maintaining the directory. In addition to the main site, there are several country/region-specific Yahoo’s that list sites directly related to different countries and regions.

These days, there are two ways you can submit to Yahoo. The first one is free, but it is not available to all sites and has other drawbacks as well. The second, Yahoo Express, can be used by (almost) everyone and is fast, but also costs a pretty penny. Here, we’ll cover both and hopefully help you determine which of the two suits your situation better.

Free submission

The free submission option offered by Yahoo has several limitations. First of all, it is not available in the “commercial directory”. The “commercial directory” consists mostly of the “Business and Economy” category and its subcategories, which are where most commercial sites should be placed.

International Yahoos (for example Yahoo UK & Ireland and Yahoo Australia & NZ) are exceptions to this rule, because they still allow free submissions to the categories under “Business and Economy”. Thus, if you have a commercial site that is targeted at a non-US audience, submitting to the appropriate international Yahoo might be a cost-effective solution.

The second limitation is that the free submission is reserved for non-commercial sites. Hence, even if you have a commercial site that belongs outside the “Business and Economy” category, the only way you’ll be able to get in is through Yahoo Express.

So, what makes one site commercial and another non-commercial in the eyes of Yahoo? If you’re selling a product or a service, you’re commercial. On the other hand, if your site provides a lot of high quality content for free and does not have any banner ads or affiliate programs, you’re non-commercial. Between these two extremes lies a large grey area.

Let’s imagine that you offer a large amount of free information about baseball, but also have one or two banners on each page to cover the hosting fees. Is your site commercial or non-commercial? The answer may depend on who reviews your submission and what mood he is in.

However, generally it can be said that having one banner per page does not make you commercial, just as long as it is clear that the main purpose of your site is to distribute information. But if the editor gets the impression that you’re “in it for the money”, for example from seeing large amounts of links to affiliate programs or multiple banners on each page, your site will be labeled as commercial even if you aren’t actually selling anything.

The worst thing about Yahoo’s free submission is that it is a very slow and unreliable way to get into the directory. Usually it takes several attempts and several months before you’ll be able to get your site listed, so if you’re in a hurry, the free submission is not for you.

With help of the basic submission instructions in the article about website directories and these guidelines from Yahoo, you should be able to submit successfully to the directory. Despite that, sometimes submissions are rejected or left unreviewed by Yahoo editors. Thus, if your site doesn’t appear in the directory within 3-4 weeks of your submission, read the section labeled “Rejected – what now?” from this article for instructions on what to do next.

Yahoo Express

For those who own a commercial site or lack in patience, Yahoo offers “Yahoo Express”, a paid submission service. In exchange for promising to review your English-language site within a week, Yahoo wants you to pay a $299 ($600 if you have adult content) non-refundable fee. This fee includes one free appeal within 30 days, so if you happen to get rejected, you can fix the problems pointed out to you by Yahoo and try again without having to pay any additional fees.

Remember, this is a review fee and it does not guarantee that your site will be accepted into the directory. The only thing it guarantees is that someone will look at your site within 7 days and decide whether or not it will be added to Yahoo. So, before submitting your site via “Yahoo Express”, make sure that it complies with all of Yahoo’s guidelines.

Unfortunately, simply paying the initial review fee isn’t enough. If you use “Yahoo Express” and are accepted into Yahoo, your site will also be re-reviewed each year on the anniversary date of your site’s inclusion in the directory. This means that you’ll have to pay the $299/$600 review fee once every year, and if you don’t, your site will be removed from the directory.

Additionally, should your site change within the year in a way that makes it ineligible for a Yahoo listing (for example, a lot of broken images and/or links appear), it seems possible that you’ll lose your listing even if you pay the yearly fee.

Naturally, a recurring annual fee would make things very difficult for non-commercial sites that wish to speed up their listing process with Yahoo Express. Paying a one-time review fee might not be out of the question, but having to pay the same fee year after year is usually impossible.

However, the annual fee only applies to sites submitted to the “commercial directory”, which consists mostly of categories under “Business and Economy”. Sites submitted to non-commercial categories do not have to pay the yearly review fee, even if they are submitted using Yahoo Express.

Rejected – What now? (Yahoo Express)

After spending $299 (or $600) to get your site reviewed, it feels pretty bad to receive a rejection E-mail from Yahoo. Should that happen to you, the first thing you must do is to take it easy. You still have the chance to appeal the decision within 30 days, but remember, you only have one appeal.

So, take your time and carefully fix the problems pointed out in the rejection E-mail before appealing. If your appeal is rejected, your submission fee has effectively went down the drain.

Unfortunately, Yahoo doesn’t always give a very specific explanation on why your site has been rejected. Instead, they have a couple of very general reasons that they usually use to justify the rejection. Here are some of them, along with brief explanations on what they mean and what you need to do in order to successfully appeal the decision.

Yahoo says: Lack of content/not enough unique content

Solution: Add more content to your pages. Write new articles, start a message board, add a page where you collect links to other useful resources and so on. Just remember that a message board with no or very little messages is not content, neither is a links page full of affiliate links.

Make sure that the content is of high quality, can be reached easily from your front page and that there is enough of it. Publishing a few of the free articles available on the Internet is not good enough, as Yahoo really wants your content to be unique.

One possible reason for this problem is running a site that allows most of the content to be accessed solely by registered members. The editors will only examine those parts of your site that they can view with ease. If you’re attempting to submit a members-only site, you must include a valid account name and password in your submission. The account must be usable for at least 90 days.

Yahoo says: Lack of backward compatibility with older browsers/doesn’t display correctly

Solution: Make sure that your pages are compatible with older browsers as well as new ones. Yahoo is fairly strict when it comes to this subject, so being very careful and thorough is in order.

Your site must display correctly when viewed with IE 4, Netscape 4 or any higher version of those browsers. Supporting the 3-versions isn’t a bad idea, either. In addition to meeting those demands, you’ll need to support resolutions from 640×480 upwards and be Mac-friendly as well.

However, Yahoo does not require the pages to look as good in Netscape Navigator v4 with 640×480 as they might under Internet Explorer v6 with 1024×768. It is generally OK, if all the graphical bells & whistles are not there when the page is viewed with an older browser or with a lower resolution. Just as long as the design remains intact and the site is usable, you should be fine.

You should especially remember to check that the site works when JavaScript is deactivated or not available. Many sites place all of their content behind JavaScript-links, which often causes them to get rejected. Also, pages that are completely Flash-based or rely heavily on other modern techniques (CSS, DHTML and so on) frequently run into troubles when they attempt to get listed at Yahoo.

Altering an existing design in a way that makes it work with older browsers, but also preserves its good looks is sometimes impossible. In those cases, you should create a simplified version of the design and allow users the possibility to select between the two.

Again, don’t worry if the “no frills” version doesn’t look as classy as the other one. As long as all the information that can be accessed through the more modern version is also available via the simplified version, you should be fine.

Yahoo says: Already included/not substantially unique

Solution: This rejection notice is often sent to those who are attempting to list a sub-section of a site that is already listed in the directory. If that is the case, your chances of winning an appeal are slim, because Yahoo rarely allows more than one listing per domain. However, appealing and explaining exactly why it would be beneficial for the Yahoo directory to include the page is always worth a shot.

Try to look at the subject from their point of view. Writing an appeal that contains statements such as “it would increase the traffic to my site” is a waste of time. Should other similar sites have more than one listing, pointing them out in your appeal might also be a good idea.

What if your site is not listed in Yahoo, but you are rejected based on this reason? Such a situation may be caused by Yahoo feeling that your site has nothing unique to offer to the directory. Jump to the part labeled “lack of content/not enough unique content” to find the solution for that kind of difficulties.

Yahoo says: Under construction

Solution: Usually caused by broken links, images or “under construction” signs, so addressing the problem should be fairly easy.

You may also be rejected based on this reason if your pages break down when someone uses an older browser to look at them. See “Lack of backward compatibility with older browsers/doesn’t display correctly”.

Yahoo says: No address

Solution: If your site is commercial or if you are applying for a listing in a regional category, you must list your physical address on your site. At the very least, have an “About Us” or “Contact” page that contains your address, but preferably list your address on all of your pages. Giving out your phone number on your site is also a good idea, if you have a dedicated line you can spare.

Those running a home-based business might feel uncomfortable publishing their address on their site and prefer to list a P.O. Box address instead. However, in order to protect consumers from fraud, Yahoo prefers “real” addresses over P.O. Boxes. Some that have used a P.O. Box address have been able to submit successfully, while others say they have been rejected.

Also, if you own a commercial site, do include a privacy policy and terms of service.

Rejected – What now? (Free submission)

When you submit via the Free Submission option and are accepted into the directory, you’ll usually receive an E-mail stating that your site has been listed. Should Yahoo choose to reject your submission instead, it’s extremely unlikely that they’ll E-mail you about it. So, if you don’t hear anything from Yahoo within three or four weeks of your submission, consider your site to be rejected.

Before you being plotting your horrible revenge, check the Yahoo directory one more time to see if your site is listed. Occasionally, Yahoo lists sites that have been submitted via the Free Submission option, but forgets to inform the owner about the decision. Type your domain name (ie. apromotionguide.com) into the search box. If you’re listed in the directory, you’ll show up under “Web Site Matches” – if you’re not, you’ll be listed under “Web Page Matches” or not at all.

Unless you just found your site in the directory, you will have to continue your efforts to get listed. The first step is to once more check your site for problems and then submit it for a second time. Be sure that the aforementioned three to four weeks have passed since your last submission, otherwise you might be seen as attempting to spam the directory.

If your second submission doesn’t produce results within a month, try contacting Yahoo at url-support@yahoo-inc.com . Send them a polite E-mail in which you ask why your site has not been accepted and what you can do to make it worthy of an Yahoo listing. Remember to include the URL of your site and the name of the category you submitted to in your letter, otherwise they won’t know what submission you are talking about. Also, try to be brief as these people don’t have a lot of time on their hands.

When you E-mail the above address, you will receive this automatic reply. I recommend that you read it first, as it has some instructions that may save you the trouble of contacting them.

Should you be lucky, they might answer to you and explain what you need to do in order to get listed. In the best possible situation they may even immediately list your site. However, in most cases, you will not receive a reply. If you don’t get one within two or three weeks, do not E-mail them again. Instead, simply re-submit your site via the free submission yet again. Only try contacting the E-mail address for a second time if several re-submissions made at four week intervals do not produce results.

If nothing else seems to help, try visiting the Search Engine Forums Yahoo section. There are no Yahoo editors there, but several people who have very much experience of submitting sites to Yahoo visit the forum frequently. Ask them nicely to review your site and they’ll surely tell you how to modify it so that it will finally be admitted into the directory.

Those who are really, really desperate can also try writing a letter to Yahoo. The address is

Yahoo! Corporation
3420 Central Expressway
Santa Clara, CA 95051, USA

How the search and the ranking system works

As important as it is to gain a listing in Yahoo, you won’t profit much from it if you’re listed in a way that makes it impossible to find your site. In order to be able to make your site more visible, you’ll have to know a thing or two about how Yahoo works.

There are two ways a person can use to find your site at Yahoo. The first is to browse the categories and find the one your site is placed in. The other, often faster way, is to use the search feature located at the top of Yahoo’s front page. In this chapter, we’ll first examine how the order of sites in the categories is determined. After that, we’ll move on to the search feature.

Categories

Yahoo arranges the sites in each of the categories with the same, relatively simple method. If you go and take a look, you’ll notice that the sites are listed alphabetically by title. Even though the order is in most cases based on this rule, there are a few exceptions that you should be aware of.

Most popular

In many categories, there are a handful of sites listed under a heading called “Most popular”. Being located among them has two advantages. One, in addition to that listing, you’ll also get to keep your regular listing under the “Alphabetical” heading.

Two, sites under the “Most popular” heading are above all other sites, excluding possible sponsored ones. This makes it easier for people to find you, especially if the title of your site does not begin with an A, B or C.

So, what decides which site gets a “Most popular” status and which does not? Unfortunately, I’ve been unable to find a truly accurate answer to that question. However, click popularity has been said to play a large part in the process. Also, it has been noticed that the sites under “Most popular” tend to have a few things in common. They’re usually well-known, large sites that have high link popularity and a high Google PageRank.

At the moment, there seems to be no “magic potion” for giving your site “Most popular” status. Fortunately, if you spend time creating a title that begins with a number or a letter that is close to the beginning of the alphabet, you’ll be listed near the top anyhow.

If new information surfaces, I’ll update this article. For now, I suggest working on your click popularity and link popularity / PageRank if you want to become one of the most popular.

New!

This icon is given to your site at the time it gets listed in the directory. The New! sign boosts you to the top of the category, below the Most Popular sites and above the sites that have sunglasses.

The icon lasts for a week, after which it disappears. Unless you have the sunglasses or are listed under Most Popular, you’ll drop down to your appropriate place under the alphabetical listings at this point. Many sites experience a drop in their traffic from Yahoo after the first week, and the New! icon is mostly the reason why.

Sunglasses

At the time your site is reviewed for inclusion in the directory, it is also considered as a possible candidate for the sunglasses icon. If the editor reviewing your site thinks that your site is significantly better than the other sites about the same subject, you might get the sunglasses next to your listing.

Should you get the sunglasses, your site will be permanently listed above all of the alphabetical listings. The sunglasses are a fairly permanent thing and are rarely taken away once they are given.

A site may have sunglasses and be listed under Most Popular at the same time. Only sites listed in non-commercial categories can receive the sunglasses.

Search feature

Having a visible position within your category is good, but the truth is that most visitors use the search feature to find sites. Hence, if you wish to utilize the full potential of your Yahoo listing, you must ensure that your site ranks well when someone performs a search for your most important keywords.

So, how can you boost your ranking at Yahoo’s search feature? The topic is too broad to be covered in this article, but you may (and should) read my article “The ranking algorithm of Yahoo” for some fairly detailed information about the subject.

It’s vital to remember that your ranking is largely determined by the title, description and URL you submit to Yahoo, along with the name of the category you submit to. So, please study this subject before your first submission, as fixing an unsatisfactory listing at a later date is extremely difficult.

Final words

That’s it. We’ve now gone over just about everything that I think you should know before you submit to Yahoo. All that is left is to wish you success and patience in your task, because you’re likely to need both.

While this article might make getting listed at Yahoo seem like an impossible task, it is in reality far from it. If you want to read an encouraging real-life success story, take a look at an article that I wrote two years ago when A Promotion Guide finally made it into the big Y.

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